ABOUT THE PROJECT

A campaign was created for the jewelry company Niessing, designed to appear on social media, in video format, and on posters. The goal is to reach young men planning to get engaged or married. The smile is the central theme, symbolizing happiness for oneself, the partner, and in marriage. The visuals are very open and emotional. The slogan implies that the company fulfills all desires and convinces with quality. It also suggests that if nothing is missing in a relationship, it is time to consider marriage. The next step is Niessing.